While the purpose remains the same: to build awareness or sell a product, your site cannot sit still. We’re frequently surprised at how often a carefully-designed website looks and feels the same six months or even a year later. For a site to be successful, you can’t forget about it and focus all of your attention elsewhere on marketing the business. Potential customers only spend a few seconds browsing your site before they decide to move on and established customers want a reliable online experience every time they log in. A stale and stagnant site is sure to lead your consumers straight into the arms of the competition.

Continued Website Maintenance And Support For Better SEO

Part of AccuNet Technology Solutions extensive bag of tricks includes continued website maintenance and support. Keeping a site current and relevant has everything to do with how your site ranks, and how much traffic visits and, ultimately, converts. Our ongoing website maintenance services are geared to maximize your online presence, engage customers with fresh content, and create higher levels of profitability.

You don’t need to spend hours learning web design, or have a big budget or hire your own IT department to update your site. Whether we proactively make suggestions and update your website with new tools, imagery, or language, or we make changes as needed, our website security and maintenance services are comprehensive and all-inclusive. Whether you’re a large corporation or a small business, we offer website maintenance to fit your needs.

Website Security & Maintenance Services

Our job is simple: keep your website up-to-date, secure, up and running, and bug-free. Standard maintenance on your website keeps it looking great, and running fast as we monitor for uptime and performance including daily backup and hourly monitoring. We can also consult, plan and strategize with you based on what isn’t working well for your website from broken links to outdated content to make larger updates and even revamp it as needed.

Our proactive approach to security combines finding and fixing potential threats before they become a problem. If these updates are not performed it can make your website a target. During the first quarter of 2016, the top three outdated plugins were responsible for 25% of all WordPress breaches. Maintaining a site requires version updates, plugin upgrades, and hardware maintenance. As new features are brought online, we can train someone on your team to manage that too.

Testing & Improvements

Developer website testing must go beyond the initial launch to become an ongoing maintenance task. Launching does take a lot of time and energy, but if you want your website to flourish, then you need to test and improve your site consistently. We track and measure everything. You won’t believe the interesting things we can learn about your site and its visitors. And, based on the feedback your users provide, we improve your website accordingly.

Site speed is key to both visitors and search engines alike. 47% of customers expect a site to load in two seconds, and 40% will abandon the visit if it takes more than three seconds to load. Google rewards sites that are mobile-friendly with a special tag and better rankings. Testing and improving increases conversions and ultimately sales. Focus on running your business and let us focus on making sure your site is running smoothly and effortlessly creating revenue.

Content & Graphics

Your website is often the first impression you will make on your customers, so a well-maintained site is essential to attract and keep them engaged. Do you have news or events on your site? Keeping that information current is critical to making your company feel cutting edge and involved in your industry.

Whether you are blogging or selling products online, we help generate compelling content and graphics to keep visitors coming back to your website and building a relationship with your brand. If new products are introduced to inventory all the time, you cannot run the risk of damaging that first impression by not having current information. No time to blog on a regular basis? We can provide weekly or monthly blog posts based on approved topics of your choice.

Website Maintenance & Support

Our Company website maintenance and support services are available when you are. We are available by phone Monday – Friday from 8 am to 5 pm, or we’re available 24/7 through our support center. We offer website maintenance services along with complete webmaster support – everything from changing text and pictures to adding pages, internet marketing and search engine optimization.

Keep Your WordPress Website Updated

• Adding calls to action on each page
• Adding news and blog posts
• Adding contact forms
• Redirecting web pages
• Creating images and animations
• Updating and cross-linking your social media
• Updating WordPress plugins for website security and functionality
• Updating and creating new website content
• Refreshing images throughout the site
• Updating ecommerce content including pricing, policies, events, promotions, and more

The post As Your Business Changes And Grows So Should Your Website appeared first on Accunet.

Branding is a marketing technique focused on creating a strong online and offline presence that represents a company’s ideas, vision and goals and actively shapes its identity through creativity, skill and strategy.

Your brand is something that helps your audience recognize and remember you. This can only happen if you are able to successfully tell your story through a powerful logo, catchy tagline and excellent content that helps you connect to your audience and leave a long lasting impression on their minds. This not only creates a strong brand identity, but also helps you build reputation and goodwill.

A brand is a personality that identifies a product, service or company, including a name, term, sign, symbol or design. A brand also represents the relationships between customers, staff, partners, investors, and so forth. As a company, your goodwill and face value is very important.

Branding is what will keep your business growing, and here’s how:

1. It Creates a Brand’s Identity and Recognition

Successful branding yields benefits, such as increased customer loyalty, an improved image, and a relatable identity.

Your brand is the true essence of what your business is all about. It is the face of your company. It is something that resonates with your target audience and helps them identify you, building your reputation and increasing your company’s value along the way. Branding is a way to connect to your clients and customers and create an audience that will stay with you for a long time and this is only possible if you have a strong identity to create awareness about your products and services.

Around 77% of marketing leaders say that a strong brand is critical to their growth plans. Similarly, around 77 % of consumers around the world purchase their desired items based on the brand name, rather than the name of the object itself. This explains how a strong brand name and identity can create a powerful impact on your business.

2. It Impacts Sales and Revenues

A popular brand name means a widely renowned reputation and goodwill among the target audience. People need a name to associate themselves with and something to refer to their friends and family. We all love to tell our peers and colleagues about a newbrand that we have found and without a catchy brand name and logo, your customers and clients are most likely to forget you. As a company, you do not want that. You want your audience to remember you and tell their friends and families about you. This will not only increase your brand’s recognition among people, but will also help you get new customers, eventually leading to better sales and revenues.

The average revenue increase attributed to always presenting a brand consistently is 33%. Also, 43% of customers spend more money on brands they are loyal to. In other words, branding doesn’t just affect reputation; it also can positively impact sales.

3. It Improves Employee’s Satisfaction and Drives their Motivation

Having a great brand can bring down hiring and training expenses by as much as 50%. We all wish to associate ourselves with a well-renowned firm and work for a company that is recognized and loved by people. This means that creating a strong brand will ultimately improve your relationship with your employees and staff and offer them greater satisfaction, boosting their morale and increasing their chances of staying with you.

A brand is an idea that influences your audience’s perception and increases your business value while giving something to your staff to deliver upon and your consumers to rely on which is why it is so necessary to create a presence that will keep your business alive and thriving for a long time.

The post The Importance of Branding in Business appeared first on Accunet.